Several participants spoke about bringing the Creed to life by connecting it to clear pathways for change. “This Creed needs to be connected to a theory of change,” noted Garlynn Woodsong of the PLACE Initiative. The idea wasn’t to codify another set of rules, but to anchor shared values in structures that can withstand the inertia of existing systems. Amélie Besson of AEA Consulting added that language matters in this process — not just the ideas but their accessibility. “This version felt more actionable and inclusive,” she said. “Now it needs to be translated.”

Alex Coba
Communication Associate
As a proud California native from Stockton, Alex brings a wealth of experience and a versatile skill set. He has a solid communication background with a Bachelor of Arts in Journalism and Public Relations from California State University, Chico. Alex is adept at strategic communications and media relations, with experience gathering and sharing stories from his local communities that uplift the unique spirit and values of those places. He is excited to join Build It Green, where he can apply his talents to further BIG’s mission to help communities across California thrive