Most Californians would agree that there are better ways to build homes and develop and maintain our communities. Build It Green (BIG), believes that regenerative communities—which are not extractive, go beyond sustainability, and build potential for adaptation and resilience—are the way forward so that everyone can live in a place that’s affordable, equitable, and healthy.
In our first two decades, via our GreenPoint Rated system and other programs, BIG worked with builders to normalize green homes throughout California. After a successful history focused on individual homes, BIG expanded our focus to transforming communities as a whole. We saw a need to address intersecting environmental, social equity, and affordability issues in the places we live, which are larger than the four walls of our homes. We also saw that if these issues are not approached in a holistic, integrated way, we will fail to address these pressing needs or reach our vision.
Just as 20 years ago we catalyzed California’s residential green building sector, today we can, and must, spark California’s regenerative communities field. Regeneration enables us to see the potential of our places, to understand how homes fit into bigger human and natural systems, and to discover how to approach complex, interwoven issues in ways that deliver a multitude of benefits to both people and nature. What’s more, regeneration enables us to evolve ourselves, develop new patterns of thinking, and to see possibilities that we would have never envisioned before.
That’s why today we connect and inspire changemakers — like developers, community advocates, nonprofits, government officials, and more — from all over the state to break down silos, form new partnerships, and come up with innovative approaches to our communities and homes that don’t compromise on the things that matter most.
The Pillars that Guide Our Work
These three pillars provide the foundation that guides our work:
To us, regeneration is more an approach and a mindset than a set of specific outcomes. It’s not a destination, or just a single destination, but the process we continue to apply to make the places we call home better at creating well-being for people and for nature.
As we see it, collaboration means never working in isolation, and, instead, always thinking about how we can include others, involve diverse viewpoints and bring our collective intelligences and abilities to the work of transforming California’s housing system.
We strive to support and uplift the capabilities of those marginalized to engage with, tackle and decide on issues relevant to themselves and their communities.
Alex Coba
Communication Associate
As a proud California native from Stockton, Alex brings a wealth of experience and a versatile skill set. He has a solid communication background with a Bachelor of Arts in Journalism and Public Relations from California State University, Chico. Alex is adept at strategic communications and media relations, with experience gathering and sharing stories from his local communities that uplift the unique spirit and values of those places. He is excited to join Build It Green, where he can apply his talents to further BIG’s mission to help communities across California thrive