POWER Group
Making Home Electrification Faster, Simpler, and More Affordable
The POWER Group is a network of diverse collaborators dedicated to making home electrification easier, faster, and more cost-effective—without unnecessary steps.
We focus on Power Efficient Design (PED), an approach that allows homes to fully electrify without costly service upsizing. By fully utilizing space on existing infrastructure, we help homeowners, utilities, and contractors avoid unnecessary expenses and delays while making electrification accessible for more people.
Without smart electrification strategies, panel and service upsizing can cost homeowners and ratepayers tens of thousands of dollars—delaying projects and slowing climate progress. Our work helps to:
PED avoids unnecessary panel and service upsizing by using three key strategies—each effective on its own or in combination:
The result?
PED is not about limiting energy use—it’s about delivering electric comfort and luxury efficiently.
With 200+ members across the industry—advocates, contractors, electricians, engineers, manufacturers, policy influencers, program leaders, regulators, researchers, software developers, and utility staff—we’re building the future of electrification together.
We also work with policy and decision-makers to help them meet local, state, and national decarbonization goals.
Join our monthly forum – A lively space for continuing research findings, discussion, and collaboration on power efficiency in our homes.
Let’s make power efficient electrification the new normal—without the unnecessary costs.
Email [email protected] for more information on joining.

Alex Coba
Communication Associate
As a proud California native from Stockton, Alex brings a wealth of experience and a versatile skill set. He has a solid communication background with a Bachelor of Arts in Journalism and Public Relations from California State University, Chico. Alex is adept at strategic communications and media relations, with experience gathering and sharing stories from his local communities that uplift the unique spirit and values of those places. He is excited to join Build It Green, where he can apply his talents to further BIG’s mission to help communities across California thrive