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Why It Matters

Without smart electrification strategies, panel and service upsizing can cost homeowners and ratepayers tens of thousands of dollars—delaying projects and slowing climate progress. Our work helps to:

  • Avoid billions in costs to electrify homes throughout California.
  • Make decarbonization easier and more affordable for residents
  • Save money, cut emissions, and improve air quality in our communities.

What We Do

  • Optimizing Existing Electrical Panels: We show how to fit high-performance electric appliances within a home’s existing electrical infrastructure, avoiding expensive upsizing.
  • Modernizing Codes & Policies: We work to influence policies, utility rules, and building codes to make electrification faster and simpler.
  • We Support Utilities & Contractors: We help the industry serve more energy needs without grid congestion or costly delays.
  • Fostering Collaboration & Innovation: We create space for sharing insights with companies developing products and software solutions, ensuring that industry advancements align with real-world needs and drive electrification forward.

The Power Efficient Design (PED) Approach

PED avoids unnecessary panel and service upsizing by using three key strategies—each effective on its own or in combination:

  • Choosing power-efficient appliances for heating, water heating, cooking, clothes drying, and EV charging.
  • Selecting equipment and loads to optimize efficiency.
  • Using power control systems when needed to balance demand such as installing solar panels or circuit sharing devices.

The result?

  • No unnecessary panel upsizing.
  • Saving thousands of dollars and several working months (or upwards of a year) per home.
  • More homes can electrify without overloading transformers, allowing entire neighborhoods to transition affordably.

PED is not about limiting energy use—it’s about delivering electric comfort and luxury efficiently.

Our Impact

  • $4.8 million CEC EPIC Grant – Developing a free home electrification design tool, demonstrating it in 50 homes, and training contractors.
  • National Electrical Code Updates – Advocating for reforms that simplify electrification.
  • Utility Rule Improvements – Advising on policies to streamline retrofit electrification.

Who We Are

With 200+ members across the industry—advocates, contractors, electricians, engineers, manufacturers, policy influencers, program leaders, regulators, researchers, software developers, and utility staff—we’re building the future of electrification together.

We also work with policy and decision-makers to help them meet local, state, and national decarbonization goals.

Stay Connected

Join our monthly forum – A lively space for continuing research findings, discussion, and collaboration on power efficiency in our homes.

Let’s make power efficient electrification the new normal—without the unnecessary costs.

Email [email protected] for more information on joining.

Sponsors

Alex Coba

Communication Associate

As a proud California native from Stockton, Alex brings a wealth of experience and a versatile skill set. He has a solid communication background with a Bachelor of Arts in Journalism and Public Relations from California State University, Chico. Alex is adept at strategic communications and media relations, with experience gathering and sharing stories from his local communities that uplift the unique spirit and values of those places. He is excited to join Build It Green, where he can apply his talents to further BIG’s mission to help communities across California thrive