Course Objective: The overall goals of the Green 300: Greening Your Real Estate Business course are to:

  • Plan and implement strategies and tactics for building a green real estate business Adapt your core real estate business skills to list and market green properties and represent green sellers and buyers
  • Upon completion of two of the three required courses and successfully passing the exam for each, you will have achieved GREEN candidate status, a one-year period during which you must fulfill the educational and experiential requirements to earn NAR’s Green Designation awarded by the Green REsource Council.

300.1 The Green Scene

  • Survey your market area—how green are awareness levels, homes, businesses, community organizations, and your competitors?
  • Adapt core real estate skills to serve the green market
  • Adapt market approaches based on client or customer values and priorities

300.2 Your Green Real Estate Business

  • Establish a market presence and position as a green real estate professional Advocate for greening the MLS
  • Use the green designation in marketing
  • Identify action steps for developing a green real estate business plan Green your real estate business skills

300.3 Working with Buyers

  • Adapt your core real estate skills to work with green buyer-clients through all phases of the transaction
  • Gain strategies for finding green homes
  • Help buyers see the green potential in an existing home
  • Inform buyer-clients about financing options for green home purchase and improvement and assist in finding lenders

300.4 Working with Sellers

  • Develop a green listing kit and presentation
  • Suggest ways for greening a home to prepare it for sale
  • Make timely, informed, and objective disclosures
  • Understand appraisal and pricing approaches for homes with green features
  • Market green home features and benefits

Course Credits: The second of three required courses for the NAR’s Green Designation.

  • Counts as one REBAC elective course to be applied towards the ABR® Designation
  • Counts for 16 credits toward the CRS Designation
  • Counts as credit toward the RSPS Certification

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Alex Coba

Communications Associate

As a proud California native from Stockton, Alex brings a wealth of experience and a versatile skill set. He has a solid communication background with a Bachelor of Arts in Journalism and Public Relations from California State University, Chico. Alex is adept at strategic communications and media relations, with experience gathering and sharing stories from his local communities that uplift the unique spirit and values of those places. He is excited to join Build It Green, where he can apply his talents to further BIG’s mission to help communities across California thrive.