If you’re a real estate pro who has earned the National Association of REALTORS® Green Designation, congratulations: Your certification distinguishes you from the average agent. But it will only help you attract new clients if you’re marketing it properly.
Here are 6 simple ways to promote your green expertise.
Showcase certifications after your name on your business card and on your website.
For example: John Smith, ABR®, GREEN, GRI, REALTOR®
You can download the Green Designation logo by logging into the member page of the NAR’s Green Resource Council website. (Be sure to follow the NAR’s branding guidelines when using this logo.)
Next to the logo, add a short description of what the Green Designation means and how it can help your clients.
For example: As an agent who has earned the National Association of REALTORS® Green Designation, I understand the benefits and value of an energy efficient and healthy home. I have the expertise to help you buy or sell a home with green features or take advantage of thousands of dollars in rebates and financing to pay for smart home improvements that increase comfort and lower utility bills.
If you haven’t earned your NAR Green Designation or just want to learn more about green building, register for one of Build It Green’s upcoming trainings.