6 Ways to Promote Your NAR Green Designation

If you’re a real estate pro who has earned the National Association of REALTORS® Green Designation, congratulations: Your certification distinguishes you from the average agent. But it will only help you attract new clients if you’re marketing it properly.

Here are 6 simple ways to promote your green expertise.

1. Add GREEN to your list of certifications.

Showcase certifications after your name on your business card and on your website.

For example: John Smith, ABR®, GREEN, GRI, REALTOR®

2. Add the NAR Green Designation logo to your website and tell potential clients why your expertise matters.

You can download the Green Designation logo by logging into the member page of the NAR’s Green Resource Council website. (Be sure to follow the NAR’s branding guidelines when using this logo.)
Next to the logo, add a short description of what the Green Designation means and how it can help your clients.

For example: As an agent who has earned the National Association of REALTORS® Green Designation, I understand the benefits and value of an energy efficient and healthy home. I have the expertise to help you buy or sell a home with green features or take advantage of thousands of dollars in rebates and financing to pay for smart home improvements that increase comfort and lower utility bills.

3. Print or customize the fact sheet, “A Green-Certified Real Estate Agent Gets You More”
   The Energy Network has developed a fact sheet on the benefits of your certification and green expertise to share with potential clients. Print a color version of the flyer for free. Or customize it with your headshot and contact information. View Now >

4. Make sure your directory contact info is current.
   An active NAR Green Designation (and membership with the Green REsource Council) earns you a profile on Realtor.com, GreenHomeGuide.com, and the Greenresourcecouncil.org’s directory. If you are in Southern California and received your training through The Energy Network, you also have a free listing on the Smart-Homebuyer.com directory. Check that your profiles are up to date.

5. Share green home tips and news with your clients and followers.
   When you find great news articles about greening homes, share them on your social networks or include them in an e-newsletter. Your clients will thank you for the resource, and sharing it will bolster your cred as a green leader in your community. We recommend following Build It Green’s Facebook page, Proud Green Home, Green Home Guide, BuildingGreen, Inhabitat, and Jetson Green.Tap your clients into lgreen financing options that allow them to make smart, energy-saving improvements to their homes. GoGreenFinancing.org can guide them through the options that best fit their needs and budget.Coming soon: The Energy Network will develop a series of short tips and articles on green home topics that that realtors can share with their clients.

6. Utilize the Green REsource Council member resources.
   Log in at Greenresourcecouncil.org to download promotional materials like brochures, postcards, a PowerPoint template, and more.

If you haven’t earned your NAR Green Designation or just want to learn more about green building, register for one of Build It Green’s upcoming trainings.