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One of the most important topics you can educate your clients about is indoor air quality (IAQ). These issues are sometimes seen, sometimes invisible, sometimes smelly, sometimes not. Think mold, dust in HVAC systems, allergens in carpet, VOCs off-gassing from particle board cabinets.

As we say in our NAR Green Designation Training, “Sell the benefit, know the science.”

  • First, explain the importance of IAQ from the homeowner’s perspective and what they’ll gain (protecting their children’s health and safely, for example). For some background, check out this new research from the University of Surrey about indoor air quality and its impact on resident health.
  • Second, describe the building science in simple terms.

This resource from the EPA will help. Share it with your clients!

Download Here >> (.pdf)

In addition, here’s a list of affordable, consumer-friendly technologies that make it possible for your homeowner clients monitor indoor air quality themselves.

Alex Coba

Communication Associate

As a proud California native from Stockton, Alex brings a wealth of experience and a versatile skill set. He has a solid communication background with a Bachelor of Arts in Journalism and Public Relations from California State University, Chico. Alex is adept at strategic communications and media relations, with experience gathering and sharing stories from his local communities that uplift the unique spirit and values of those places. He is excited to join Build It Green, where he can apply his talents to further BIG’s mission to help communities across California thrive