Nov 6, 2012 3:00 PM  PST

The BIG Bash, Greenbuild and Your Monthly Messaging Tips

Professional Guilds header

November | 2012

You're Invited to the BIG Bash!
Build It Green's Annual Celebration
and Fundraiser

Join us for drinks, hors d'oeuvres, and dancing to celebrate the end of the year and honor our green building community. Your attendance supports our mission to promote healthy, energy- and resource-efficient homes in California.

Thursday, December 6, 2012
5:30PM – 8PM

The Rotunda Building
300 Frank H. Ogawa Plaza, Oakland, California


$25 Members | $35 Non-Members

Each admission includes one free drink ticket and the first 100 guests to RSVP will be entered into our raffle!

Build Your Business with
GreenPoint Rated
Monthly Feature
Free newsletter articles

Be a resource for your clients – provide them with green home tips in your monthly newsletter!

This month's ready-made article that you can drop into your own newsletters: Water: Liquid Assets (download now)

Excerpt: While the average California household spends about $500 per year on its water and sewer bill, many households spend $1,500 or more a year. But it doesn't have to be this way. Features like high efficiency toilets, water-conserving appliances, and hot-water circulation pumps help homes make better use of water.

Messaging tips

Wondering how to best sell your clients on green home features? Our messaging tips come directly from focus groups with homeowners, contractors, and real estate agents.

This month's tip: Think like your clients.

While they may be asking you "how much will this cost?" or "how long is it going to take?" that's not why they're doing a remodel.

  • Identify their values. Motivations for remodeling include health and safety, increased comfort, and the desire for a modern, beautiful home.
  • Then, don't talk back to them about money. Tell them about what they're going to get, and integrate their values into your conversation.
Free marketing collateral

Our marketing collateral library makes it easy for you to share flyers and brochures with your clients on GreenPoint Rated and green home tips.

This month's collateral: GreenPointers: Maintenance
(download now).

A 4-step overview of commonsense maintenance practices that will make your home more enjoyable to live in and preserve its value.

Use this flyer to educate homeowners and get them interested in the GreenPoint Rated program

For additional information on this article, please contact:
(510) 590-3360
Source: Build It Green  

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