A study on how businesses can effectively market themselves as green.
From June 2006 Environment
By Jacquelyn A. Ottman,Edwin R. Stafford, and Cathy L. Hartman

Presentation of market research conducted by Build Smart on the willingness of the building market to go green.

Throughout the United States, enlightened builders, developers and planners are looking more seriously at incorporating green solutions into their building and community projects. Of course, these green programs cost money to implement, but this does not appear to be stopping the movement since many builders and consumers believe the benefits far outweigh the costs.

Two surveys conducted in Spring of 2006 By Green Building of Alameda County on the willingness of home owners to engage in a green building marketplace.

An effort to measure activity in the green building industry, conducted by Green Builder Media.

A 36-page printed report (available as hard copy or PDF) that presents new research and intelligence on the green homeowner and home remodeler.

An article highlighting market trends addressed in the McGraw-Hill study on green building.

The purpose of this report is to investigate and advance the foremost thinking in the residential green building industry. The report’s objective is to present a strategic Market Engagement Framework (MEF) for examining a real estate market, so that a developer considering a local project can gauge consumer demand, understand the existing landscape, form partnerships for green building, and devise a marketing and sales strategy appropriate to the locale.

This report presented by the Greater Vancouver Regional District and Canada Mortgage and Housing Corporation provides an objective framework within which to begin discussion with industry representatives to establish a solution that builders in Greater Vancouver would find most useful and useable.