For Building Professionals

As an architect, general contractor, remodeler, or custom home builder, you are in a unique position to introduce green building concepts to your clients. As remodeling and custom building projects are unique and generally involve a fair amount of client involvement, owners are often receptive to implementing measures that will positively impact them and will appreciate that you have educated them about green options. Green building is full of benefits for you as well:

Meet consumer demand

Local demand for green and energy efficient homes is growing rapidly as consumers become more aware of the options available to them. Additionally, they are often willing to pay more for these products and services because they understand the benefits and added value green building provides. As a building professional, your ability to provide these products and services can greatly increase your marketability and enhance your bottom line.

Keep up with the competition

Professional Remodeler magazine has recognized green building as one of the most important market trends in residential construction today. Understanding green building concepts, the added value you can offer your clients, and the benefits green building practices bring to homeowners can give you an edge on your competition. Don't get left behind!

Get media coverage and other publicity

Housing trends, unique building solutions, and green building continue to be some of the most well received, high consumer-interest topics to highlight about the building industry. A solid working knowledge of green building could help you land PR opportunities that get your company's name in print. It also creates an avenue for you to distinguish your services.

Additionally, homes built and remodeled following green building standards are present in home shows, tours, and other public and industry events across California and the nation. These outlets offer you another chance to get your company in front of potential clients.

Save Money

In almost every remodeling and new construction project, a great deal of material waste can be reused, deconstructed, or recycled instead of being disposed of in landfills. Taking a little time to identify and separate these materials can result in lower disposal costs and even save you on taxes! A growing number of non-profit deconstruction contractors can appraise the value of the materials and arrange for the donation of materials to various community nonprofits. Because the materials are donated, you or your client can claim a tax deduction.

As a building professional working today in California, you have a tremendous opportunity. You have an opportunity to not only fulfill your customers' wishes, but to also make a lasting impact on the environment and influence future building practices. Position yourself and your company as a leader in green building and it will benefit everyone.