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{{CANCELED}} Southern California Builders' Forum

Sponsored by Southern California Edison - Sustainable Communities Program

Tue, Jul 17, 2012 9:00 AM to 11:00 AM PDT

BIA Headquarters

17744 Sky Park Circle, Ste 170
Irvine CA 92614
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast

Speaker Bob Kronenfeld

Position: VP of Marketing, Southern California Region
Company: KB Homes

Event Description

-- THIS EVENT HAS BEEN CANCELED --
 
Topic Description:
 
According to a McGraw Hill survey, the green share of new homes has jumped from 2% in 2005 to 17% in 2011. Over the next 5 years, this share is expected to double.  As a home builder, you might already build green but are you leaving opportunities on the table?  Many builders do not know how to market the green features that make their homes a cut above the rest.  Do you know how to talk about the benefits of green homes to your clients? 
 
In this Builders’ Forum, moderator Deborah Lichliter, Corporate Sales Manager for Build It Green, will go over the basics of sales and marketing for green homes, to prepare the audience for the discussion.
 
Mr. Bob Kronenfeld with KB Homes will deliver a production level green homes-for-sale case study where they designed with green in mind, marketed to their audience and as a result were able to create more desirability.  Together, they will identify the important features in a green home and how to send out the right marketing message.
 
The Forum will then open for a Q&A session in which Builders can ask specific questions about the case study or discuss their own projects, such as what has previously worked and what barriers they have had to face, and how to move passed those obstacles.

Schedule:
 
9:00 am – 9:15 am           Breakfast and Networking (Fruit/Breads spread & Coffee)
9:15 am – 9:40 am           Introductions and Welcome Presentation (Deborah Lichliter, Moderator)
9:40 am – 10:10 am         Case Study Presentation, (Bob Kronenfeld, KB Homes)
10:10 am – 11:00 am       Roundtable Questions and Discussion

Comments

This will be a small group discussion, so please come prepared to engage in discussion on the topic and ask questions!
 
Bring business cards, pens, and paper for notetaking.
Attachments
 

 Event Registration Contact

 On-Site Event Contact

Michelle Noriega Michelle Noriega
(213) 213-1960 X. 119 (213) 213-1960 X. 119
(213) 213-1972 FAX (213) 213-1972 FAX
   

{{CANCELED}} Southern California Builders' Forum

Sponsored by Southern California Edison - Sustainable Communities Program

Tue, Jul 17, 2012 9:00 AM to 11:00 AM PDT

Speaker Bob Kronenfeld

Position: VP of Marketing, Southern California Region
Company: KB Homes

Biography

More Info Coming!

{{CANCELED}} Southern California Builders' Forum

Sponsored by Southern California Edison - Sustainable Communities Program

Tue, Jul 17, 2012 9:00 AM to 11:00 AM PDT

BIA Headquarters

17744 Sky Park Circle, Ste 170
Irvine CA 92614
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast

 


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