Join us on Wednesday, September 10, 2014, from 9:00 to 10:30 a.m. (PST) for a sales techniquesWebinar with Mike Rogers/Omstout Consulting.
You’re smart. You’re certified. And you’ve got that modeling software that spits out charts, tables, and graphs. Now, how do you use these tools — and more — to help customers understand what their home needs?
Many contractors are doing good assessments and making good recommendations, but not helping enough customers move forward to complete the work. One of the key elements in converting more audits to home improvement projects is to help customers understand your findings and their next steps. This Webinar will highlight some of the common audit report pitfalls and discuss ways to make those reports useful customer education and sales presentation aids. Improvements here can increase your close rate, you average “ticket” size, and your gross margins. Participants will learn how to: (1) Present the results of the audit to help a customer make good improvement decisions; (2) make an audit report more understandable and useful; and (3) present options to help determine the right project.
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