Event Title:

{{CANCELED}} Southern California Builders' Forum


Sponsored By:

Southern California Edison - Sustainable Communities Program

Event Date/Time:

Start: 7/17/2012 9:00:00 AM
End: 7/17/2012 11:00:00 AM


Bob Kronenfeld
KB Homes
VP of Marketing, Southern California Region


BIA Headquarters


Jul 17, 2012 9:00 AM

Event Deadline:

07/17/2012 09:00

Event Notes:

Topic Description:
According to a McGraw Hill survey, the green share of new homes has jumped from 2% in 2005 to 17% in 2011. Over the next 5 years, this share is expected to double.  As a home builder, you might already build green but are you leaving opportunities on the table?  Many builders do not know how to market the green features that make their homes a cut above the rest.  Do you know how to talk about the benefits of green homes to your clients? 
In this Builders’ Forum, moderator Deborah Lichliter, Corporate Sales Manager for Build It Green, will go over the basics of sales and marketing for green homes, to prepare the audience for the discussion.
Mr. Bob Kronenfeld with KB Homes will deliver a production level green homes-for-sale case study where they designed with green in mind, marketed to their audience and as a result were able to create more desirability.  Together, they will identify the important features in a green home and how to send out the right marketing message.
The Forum will then open for a Q&A session in which Builders can ask specific questions about the case study or discuss their own projects, such as what has previously worked and what barriers they have had to face, and how to move passed those obstacles.

9:00 am – 9:15 am           Breakfast and Networking (Fruit/Breads spread & Coffee)
9:15 am – 9:40 am           Introductions and Welcome Presentation (Deborah Lichliter, Moderator)
9:40 am – 10:10 am         Case Study Presentation, (Bob Kronenfeld, KB Homes)
10:10 am – 11:00 am       Roundtable Questions and Discussion

Event Comments:

This will be a small group discussion, so please come prepared to engage in discussion on the topic and ask questions!
Bring business cards, pens, and paper for notetaking.

Speaker Information:

More Info Coming!

Contact Name:

  Michelle Noriega

Contact Phone:

  (213) 213-1960 X. 119

Contact Fax:

  (213) 213-1972

Contact Email:



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