Event Title:

South Bay Guild


Sponsored By:


Event Date/Time:

Start: 2/7/2012 5:00:00 PM
End: 2/7/2012 7:00:00 PM


Maureen Ladley, Kevin Casey & Randy Potter (moderater)


Harrell Remodeling, Inc.


Feb 7, 2012 2:00 PM
Feb 7, 2012 2:00 PM

Event Deadline:

02/07/2012 14:00

Event Notes:

Topic: Managing a Small Business During Challenging Times

During these challenging economic times we are all searching for strategies to keep our businesses going.  Do you believe there are more customers out there for your firm, if you could just reach them?  Are you taking advantage of the no- and low-cost marketing tactics any firm can do? 
Maureen Ladley of Ladley & Associates (http://ladleyandassociates.com/) will guide you through key points any firm needs to know when marketing a small business in today’s economy.  We will then look at a real life case study of a very unique and successful business model that was launched just 3 years ago in the midst of the economic downturn right here in the Bay Area by a Berkeley MBA Student.  Kevin Casey of New Avenue Homes (http://www.newavenuehomes.com/) will tell us how he is not only surviving but thriving in today’s economy by offering a super green product that adapts to the needs of today’s consumer.
Presentation Team: Randy Potter - Earth Bound Homes
Certified Green Building Professional CEU Value: 1.5 credits
5:00-5:15 Sign In
5:15-5:30 NetworkingExercise
5:30-6:30 Topic Presentation
6:30-7:00 Open Discussion
Registration:  Pre-registration on our website is encouraged and incentivized and is available until 2pm on Tuesday, February 7th.  When preregistering online, folks can pay by credit card or choose to pay at the door with check or credit card.  
Pre-Registered Prices: 
$10 /Members
$15 /Non-Members  
Door Price (Not Pre-Registered): 
$15 /Members and Non-Members 
Transportation Tips:   Parking lot is available for attendees.  Build It Green encourages carpooling to our events and we recommend posting comments in the section below to make arrangements with other attendees. 
Things To Bring:  Attendees are encouraged to bring business cards for networking purposes.  
About the Guilds: Hear from expert speakers on the latest green building issues and share your own experience with your peers. Meetings take place monthly in the South Bay, East Bay, North Bay, and San Francisco.  Learn more!

Event Comments:

Cancellation Policy:  No refunds will be given for cancellations or no-shows due to our limited venue capacity. Registered attendees can transfer their credit to another colleague (i.e. go in their place) for the same Guild Meeting - not for another Guild Meeting.

Speaker Information:

Ladley & Associates
Established in 2009, is a research and strategic marketing firm lead by principal Maureen Ladley.  By using consumer insight, comprehensive competitive analysis, product analysis and planning, Ladley & Associates helps companies maximize opportunities by better understanding the consumer in design, travel, manufacturing, agriculture and real estate. 
Maureen Ladley
Maureen is a research and strategic marketing leader with over 20 years experience.  She is a lecturer on marketing sustainability at Boston Architectural College’s Sustainable Design Institute.  She has been a speaker at the Arizona Housing Forum, and a speaker and moderator at the Seniors Housing Symposium.  Maureen has a bachelor of arts in Economics from UCLA, and holds LEED Accredited Professional and Certified Green Building Professional designations.
New Avenue Homes
New Avenue brings world class design talent, green building expertise and financial resources together to create in law cottages and small, efficient homes. Our goal is to make it possible for everyone to enjoy the lifelong benefits of a healthy, sustainable and flexible lifestyle. New Avenue is a one stop shop that offers an innovative design, financing and building program to manage the entire process of creating your in law cottage. Whether your goal is to create extra space for peace of mind, a family member, a tenant or to downsize, our experts are uniquely qualified and dedicated to helping you achieve this goal.
Kevin started New Avenue while an MBA student at the Haas School of Business and has worked full time on the venture since graduating in May 2009. He holds a B.A. in Economics and Anthropology from Fordham University and has researched small business development as a Fulbright Scholar in Indonesia. In addition to building homes throughout high school and college and working in commercial real estate in New York, he founded and managed a global distribution business operating in 13 countries. Kevin also managed design and deployment of oracle business intelligence systems for Charles Schwab. He grew up in one of the original Sears factory homes built in 1908 and leads the planning and vision for New Avenue.
Moderated by Randy Potter of Earth Bound Homes

Contact Name:

  Karen Beck

Contact Phone:

  510-845-0472 x116

Contact Fax:


Contact Email:



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