The BIG Bash, Greenbuild and Your Monthly Messaging Tips

Tue, 06 Nov 2012 23:00:00 GMT

Latest News

Join Us at Greenbuild

Greenbuild, the world's largest conference and expo dedicated to green building, is coming to San Francisco November 14 – 16, and we've got some offers for you to help get you involved.

Get up to 5 FREE expo passes

We're giving away up to 5 free expo passes! All you have to do is like us on Facebook, or follow us on Twitter, and then fill out this form to receive your passes. You can receive your passes if you've already "liked" or followed us in the past too. These won't last long, so act now!

Join Bruce Mast for a panel discussion on green building at the local level

Our Director of Business Development, Bruce Mast, will be participating on a luncheon panel, Achieving Climate Targets Through a Local Approach: Green Building on a Community Level, on Thursday, November 15. The panel is free, but you have to RSVP by tomorrow.

Get a $100 Scholarships to the Code Summit

We're offering 2 full scholarships to local building and planning officials only to attend the Codes Summit on November 13. Scholarships are on a first come, first served basis, so don't delay! Contact Tenaya Asan at Tenaya@BuildItGreen.org or (510) 590-3360 x 118 to learn more.

Vist Us
And, of course, don't forget to visit us while you're there! We'll be at booth # T7W in the West Building.

Explore our
events calendar
for other trainings and workshops
in your area!

November | 2012

You're Invited to the BIG Bash!
Build It Green's Annual Celebration
and Fundraiser

Join us for drinks, hors d'oeuvres, and dancing to celebrate the end of the year and honor our green building community. Your attendance supports our mission to promote healthy, energy- and resource-efficient homes in California.

Thursday, December 6, 2012
5:30PM – 8PM

The Rotunda Building
300 Frank H. Ogawa Plaza, Oakland, California

$25 Members | $35 Non-Members

Each admission includes one free drink ticket and the first 100 guests to RSVP will be entered into our raffle!

Build Your Business with
GreenPoint Rated
Monthly Feature
Free newsletter articles

Be a resource for your clients – provide them with green home tips in your monthly newsletter!

This month's ready-made article that you can drop into your own newsletters: Water: Liquid Assets (download now)

Excerpt: While the average California household spends about $500 per year on its water and sewer bill, many households spend $1,500 or more a year. But it doesn't have to be this way. Features like high efficiency toilets, water-conserving appliances, and hot-water circulation pumps help homes make better use of water.

Messaging tips

Wondering how to best sell your clients on green home features? Our messaging tips come directly from focus groups with homeowners, contractors, and real estate agents.

This month's tip: Think like your clients.

While they may be asking you "how much will this cost?" or "how long is it going to take?" that's not why they're doing a remodel.

Identify their values. Motivations for remodeling include health and safety, increased comfort, and the desire for a modern, beautiful home.

Then, don't talk back to them about money. Tell them about what they're going to get, and integrate their values into your conversation.

Free marketing collateral

Our marketing collateral library makes it easy for you to share flyers and brochures with your clients on GreenPoint Rated and green home tips.

This month's collateral: GreenPointers: Maintenance
(download now).

A 4-step overview of commonsense maintenance practices that will make your home more enjoyable to live in and preserve its value.

Use this flyer to educate homeowners and get them interested in the GreenPoint Rated program

Nov 6, 2012 3:00 PM

Build It Green - Articles

The BIG Bash, Greenbuild and Your Monthly Messaging Tips

November | 2012